Cheese. Army knives. Hot chocolate. You already know these as Swiss things, but the small European nation is most famous for its tradition of precision engineering. It’s why Swiss watches are such coveted treasures. It’s why Swiss inventors were toying with programmable machinery over a hundred years before the arrival of electric light. It’s why we have the internet you are using right now!
Do you want to experience Switzerland’s legendary engineering in person? Then you only have to visit Peak Performance Fitness Gear. We carry athletic shoes by On, which continually revolutionizes running technology from their Zurich-based lab.
On shoes are worn by marathon winners, Ironman champions, tennis prodigies and other elite athletes the world over. Their shoes are also recommended by podiatrists for everyday wear, as well as occupations that require frequent walking and standing. Let’s go over a few reasons why you should try on a pair by On!
CloudTec: Run on Clouds
The outsole of an On shoe looks like no other. From the front, it resembles two parallel rows of fun-sized candy bars. From the side, it resembles a series of arches – each one hollow inside.
This is CloudTec technology. It’s a one-of-a-kind cushioning system designed for optimal impact absorption. The hollow tubes (technically known as “clouds”) on a CloudTec outsole function like miniature stability balls, compressing vertically and horizontally to soak up impact precisely wherever it occurs. The results are impressive: soft landings, potent takeoffs, and the support and comfort requisite for a confident, efficient stride at any speed.
CloudTec is On’s signature feature, and appears in dozens of their shoe models. Not wild about the unconventional appearance of the tubular outsole? Then you can still enjoy all of its benefits. When viewed from the side, models such as The Roger Advantage and The Roger Clubhouse Pro appear to have normal outsoles. Their CloudTec is there, but hidden.
Helion: Cushioning Sans Compromise
The impact-dampening performance of CloudTec couldn’t exist without the ideal foam. Lightweight, yet durable. Firm, yet flexible. In other words, CloudTec revolves around Helion: On’s proprietary superfoam.
Helion is made of long, rigid and stable molecular chains that transfer stress evenly across the foam’s surface. The result is an outsole that cushions without forfeiting fast takeoff – or failing to provide optimal support to the arch. And when it is combined with On’s proprietary Missiongrip grip-rubber compound, Helion adheres to any trail like it’s glued there.
CloudTec Phase: Computer-Optimized Cushioning
Looking for a secret weapon on the track, street or trail? Give CloudTec Phase a test run. Developed by On via finite element analysis, the state-of-the-art outsole ensures optimal weight distribution across the entire foot. It is why shoes featuring CloudTec Phase provide unparalleled heel-to-toe weight transfer – the key to fast, comfortable and responsive takeoffs and landings.
Speedboard: Harnessing Kinetic Energy
The Speedboard is On’s signature high-tech polymer frame. It absorbs kinetic energy when it bends, and then releases it outward as it flexes. The Speedboard’s continual compression and extension cycle doesn’t merely enhance the wearer’s comfort. It also gathers up energy their stride would have otherwise wasted, and applies it toward one goal: increased speed with less effort.
ClearCloud: Eco-Friendly Foam
On is committed to minimizing the footwear industry’s impact on the environment. Their research into low-impact, fossil-free manufacturing led to the creation of CleanCloud: a high-performance EVA foam made of carbon emissions captured directly from the atmosphere.
On’s CleanCloud technology has yet to reach shelves. But once it has, you won’t just be able to go carbon neutral. You can go carbon negative.
Would you like to witness the power of On firsthand? When you visit Peak Performance Fitness Gear in Sioux City, IA, you can do much more than try before you buy. Our 5 Point Fit Process, 3D Helix Gait Analysis System and Aetrex Foot Scanner all ensure that each pair of shoes we sell are ideally suited to the feet that will wear them. Come visit our store to hop aboard the On train, or contact us today to learn more!