Here’s something athletic footwear manufacturers often lose sight of: Not everyone who wears athletic shoes is trying to win the Boston Marathon. Truth be told, the vast majority of sneaker-wearing people just want to go about their daily lives comfortably and fashionably.
On of Switzerland gets it. Their Cloud collection proves it. Although we’re certain a world-class athlete could do impressively athletic things while wearing them, Cloud series shoes are intentionally designed for everyday wear. Walk the dog. Go to work. Run errands. Take a date out for dinner. Whatever you normally get up to, you’ll feel like you’re walking on sunshine while you’re wearing your Clouds!
What Makes a Cloud a Cloud?
At the time of writing, On’s Cloud series shoes are in their fifth generation. Regardless of which model of Cloud 5 you wear, your feet will benefit from several of the Swiss manufacturer’s state-of-the-art features.
- CloudTec – Every Cloud shoe features aptly named CloudTec technology. It’s the first thing you’re bound to notice when you see a pair of Clouds: the series of long, hollow tubes comprising the outsole. Also known as “clouds,” these tubes act like miniature stability balls as they absorb kinetic energy at the precise point of impact. The payoff? Reduced muscle fatigue. Softer landings. Peak comfort!
- Zero-Gravity Foam – It’s not literally zero-gravity. You won’t have to tie your Clouds down when you aren’t wearing them. But On didn’t take too much liberty when they named the soft, spongy material their CloudTec is made of. Lightweight Zero-Gravity Foam is a large part of the reason why you’ll barely notice when you’re wearing clouds. A pair of men’s size 10 Cloud 5 shoes weighs a mere 8.8 ounces.
- Speedboard – Each Cloud shoe features a molded heel design that keeps the foot firmly anchored in place. But that’s not enough to secure truly efficient foot movements, which is why On equips each Cloud with their proprietary Speedboard polymer frame. It soaks up kinetic energy when it bends, and then releases it outward as it flexes back to its original form. In addition to promoting greater comfort, that action helps convert more of the wearer’s effort into forward momentum.
- Eco-Friendliness – On is committed to creating footwear with a minimal carbon footprint. Once they have perfected their CleanCloud technology, they will offer true carbon negative footwear. Until then, you can rest assured your Clouds are made of at least 40% recycled materials.
Meet the Cloud Family
On’s signature line of shoes is available in a wide range of styles. Whether you’re playing in the rain, embarking on a day-long adventure, or strictly in pursuit of unparalleled comfort, On has a perfect Cloud in store.
- Cloud 5 – The original: ideal for urban exploration, travel, and whichever daily challenges lie ahead. Like all Cloud series shoes, the Cloud 5 features breathable antimicrobial mesh that optimizes comfort while keeping odor at bay.
- Cloud 5 Waterproof – Keep your feet dry no matter the weather. The Cloud 5 Waterproof’s durable hydrophobic membrane repels heavy dew and driving rain – without sacrificing the breathability requisite for comfort and healthy skin.
- Cloud 5 Push – It’s not just incredibly lightweight at just 7 ounces (women’s size 8). It’s not just extra snug so you can walk with added confidence on uneven terrain. The multi-colored Cloud 5 Push is also downright stylish!
- Cloud 5 Fuse – Looking for the perfect blend of luxury and convenience? Slip on the Cloud 5 Fuse, which features On’s fast-lacing system, softest interior cushioning, and stylish marbled rubber sole and monochrome shading.
- Cloud 5 Coast – You may live in the Midwest, but you’re a beach bum at heart. That’s why you’ll love On’s Cali-cool Cloud 5 Coast, which features a kick-down heel, speed-lacing system, and sweat-wicking sock liner for true barefoot comfort
Get your head out of the clouds. Your feet belong there instead! If you’d like to witness the power of On in person, then we welcome you to visit Peak Performance Fitness Gear in Sioux City, IA today. Our complimentary 5 Point Fit Process, 3D Helix Gait Analysis System and Aetrex Foot Scanner are all available to ensure you leave with the best pair of shoes for your feet. Contact us today to learn more!